Web3 Marketing Insights, Strategy & Growth

In the modern world of web content marketing, one thing is becoming clear. We no longer write just for humans. Today’s most powerful audience…

Key Takeaways Sjuul Follings first encountered crypto in 2016 through Counter Strike skin arbitrage, making them one of the industry’s genuine OGs who have survived…

Key takeaways Paulina built her first Web3 client base at a single conference in Poland in 2023, with no prior crypto industry experience. SheFi’s…

At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…

Generative Engine Optimisation (GEO) is the practice of structuring your content so that large language models (LLMS) select it as a trusted source when…

Key takeaways Jamie Nuttall leads Myner L2, the crypto-focused arm of the Nephos accountancy group, with offices in Cheltenham, London, Dubai,…

Key takeaways Danielle Marie is a serial founder of All Things Blockchain and…

Flo Vuong is an entrepreneur who came to Web3 through art and stayed for the community. With a background spanning e-commerce, artist management, and…

Nobody handed Dayana Aleksandrova a seat at the table in Web3. When she started out in Web3, she found an industry drowning in technical…

Meet Serena Dhanani, a key figure in institutional digital assets. Learn about her journey in Web3 and her expert insights on the future of blockchain.

The women doing the most important work in Web3 are often not the ones on the main stage. They are running the side events, building the Telegram groups, writing the newsletters, sitting down with the nervous newcomer and explaining how the wallet works. That work does not make the slide deck. All of it is building the industry.

In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but…

Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks…

The golden era of entirely ad-free ride is coming to an end. ChatGPT will soon start including ads for free users; a move that’s…

A very high percentage of crypto projects fail, with recent data from CoinGecko indicating over 50% of cryptocurrencies launched since 2021 are now…

The year 2025 represented a significant inflection point for the Web3 ecosystem, shifting the focus from speculative hype cycles linked to the Bitcoin halving, to…

Louise MacFarlane is a leading voice in the Web3 industry, driven by a firm belief in the transformative power of blockchain technology. She is on…

How to Become an Authority Source for AI Content Grounding Generative Engine Optimisation (GEO) is the practice of structuring content so that large language models…

A Zebu Live 2025 and CrypoMondays London Event Recapped by Renee Francis. Zebu Live 2025. It was one of those events that really gets…

Mauricio Magaldi is a true Web3 veteran, with more than a decade in the industry and a front-row seat to the evolution of blockchain from…

Alongside the meteoric rise in cryptocurrency and distributed ledger technology, Web3 has also faced a number of negative associations and bad press, which have tarnished…

We outlined how the emergence of powerful AI assistants are changing the way we search for products. The integration of seamless AI experiences that promote…

Let’s face it. Crypto has had something of an image problem in the past. Scandals like FTX and Celsius mean that the promise of new…

In this edition of Faces of Web3, we’re highlighting Mauricio Zolliker, co-founder of XMaquina, a pioneering project at the intersection of robotics and blockchain. Mauricio’s…

Leading Web3 Marketing Agency Enters Dubai World Trade Centre Expanding Global Presence Take3, the global Web3 marketing agency founded by Australian entrepreneur Renee Francis,…

Meet Androux Reabow, better known as Roux, the founder of BananaSZN. Roux leads a team that specialises…

Search trends are changing. Where the customer once used a combination of keywords and search engines like Google, today they are turning to fully automated…

It goes without saying that the intersection of content management and AI presents a complex web of ethical and legal considerations of which content creators,…

The rise of popular Artificial Intelligence (AI) Large Language Models (LLMs) like ChatGPT, Google Gemini and Claude are fundamentally changing the way we do business.

In the fast-evolving world of Web3 and digital identity, Simon Harding and Lisa Wade are building something…

You’ve put together your Web3 strategy, defined your goals, target audience, and key communication channels, and decided to run ads on…

Launching a Web3 bounty campaign is an effective strategy for fostering community involvement when developing innovative projects. What is a Bounty Campaign in Web3…

Discover proven tactics to monitor, address, and neutralise FUD in Web3 for consistent trust and credibility. The Web3 space offers huge potential, but it also…

Explore Stablecoins: Learn about their types, benefits, risks, and how they are transforming the crypto landscape.

Web3 pioneer Pavel Matveev’s journey into the world of digital finance began with over 15 years in software development and IT management at prominent investment…

The digital identity landscape is undergoing a seismic shift as Web3 technologies redefine how we manage and verify personal data. At the heart of this…

In case you’re still catching up, Web3 is the next iteration of the internet. To understand Web3, we should take a quick step back…

Blake’s journey into the Web3 space began in 2015 during his studies at KTH University in Stockholm, Sweden. A chance encounter with Bitcoin-savvy Australians sparked…

The online gaming industry remains a driving force of digital innovation. But with the rapid advancement of Web3 technologies, we are witnessing a fundamental shift…

Jye Sandiford is the Head of Enterprise Solutions at Proof of Attendance Protocol (POAP), a pioneering platform in the Web3 development space that empowers individuals…

On February 21st 2025, the world witnessed the largest crypto attack to date. Leading exchange ByBit was drained by more than $1.4 billion in ETH.

A strong Web3 Marketing Strategy is essential as the metaverse rapidly evolves, offering brands exciting new opportunities to connect with consumers in immersive and innovative…

While headlines focus on economic uncertainty, the UK Web3 ecosystem remains an incredible place for blockchain innovation.  However, since Donald Trump’s inauguration, US crypto legislation…

Mona’s journey into Web3 is as unique and vibrant as her comedic talent. It all began in 2016 when a documentary on cryptocurrency…

Kaitlin Argeaux is the dynamic CEO of CryptoMondays London, a leading force in the city’s thriving Web3 ecosystem. With a passion for collaboration and innovation,…

The Decentralised Physical Infrastructure Networks (DePIN) market has been making waves in recent months, demonstrating exceptional growth as other sectors face headwinds. Over the past…

Whether you attended one of the many crypto conferences or simply had a conversation with a fellow crypto degen, one of the emerging topics of…

As we progress through the decade, the shift from Web2 to Web3, and building a solid Web3 strategy is beginning to gain serious traction. Many…

Austin’s journey into Web3 is as dynamic as the space itself. Beginning in the crypto-curious streets of Eastern Europe, back before the term “crypto” was…

As the Web3 landscape evolves, blockchain, cryptocurrency, and decentralised applications (dApps) are transforming the internet. However, Web3 Marketing faces a unique set of challenges when…

The digital asset landscape and Web3 marketing in 2024 has been characterised by significant technological innovations, evolution, and regulatory developments that have reshaped the Web3…

Funsho Ajibade is the dynamic CEO and founder of Sheertopia, a groundbreaking GameFi startup leveraging Web3 technologies to merge gaming…

Non-fungible tokens (NFTs) exploded in 2021 as the masses adopted this innovative technology. NFT’s appeared everywhere. Celebrities backed NFTs and they were mentioned in movies…

Discover Alistair Rennie’s journey through marketing and finance that landed him into web3 at Protocol Theory. His experience in consumer insights, financial strategy, and…

Blockchain is changing how brands interact with their audience by providing transparency and ownership. It allows communities to influence decisions through decentralised governance. Web3 platforms…

Katerina’s journey into the Web3 space is as fascinating as it is inspiring. With a background in marketing, sales and investing, she found herself drawn…

In the ever-evolving world of Web3, the tokenisation of Real-World Assets (RWAs) has gained significant traction with key events like BlackRock’s Bitcoin ETF launching…

Jonathan Inglis is passionate about an equitable, inclusive, and decentralised future. At Protocol Theory, he and his team leverage behavioural science and consumer research…

Web3 gaming has been on a rollercoaster ride ever since its inception, and a proper Web3 strategy is paramount to a successful game launch. From…

Meet Kevin Li, a passionate Web3 enthusiast and digital marketing expert who has ridden the waves through multiple bull markets. From his early days in…

We explore Layer-3s, what they are, their advantages, challenges, and the road ahead. Blockchain technology has evolved rapidly since the launch of Bitcoin in…

There’s something to be said about the power of lived experience. An accident during service at the Royal Australian Air Force left Nerita Lewis adjusting…

Our Founder and Director Renee Francis was on the ground for Consensus 2024 in Austin. Here are her insights from the world’s most influential crypto…

We explore some compelling DePIN use cases, illustrating their potential to transform industries and create lasting value. Decentralised Physical Infrastructure Networks (DePIN) blend the…

It takes agile minds to embrace the dynamic and rapid pace of evolution in Web3. Caroline Page, Head of Communications at Virtually Human Studio,…

For Simone Clow, co-founder and CEO of creative tech studio Zebrar, the prospect of her upcoming 50th birthday set the wheels in motion for…

Whether you have a community of 10 or 10,000 members, the benefits of investing in the collective power of that audience for business growth are…

In this latest instalment of our profile series, Amy-Rose Goodey, COO of Blockchain Australia, shares her journey in the space. As Amy-Rose herself…

The word tokenomics is derived from the words ‘token’ and ‘economy’ and defines the study of supply, demand, distribution and valuation of cryptocurrencies. Here’s a…

In the second instalment of our blog series, Faces of Web3, we talk to Sean White, National Business Development Manager and Ecosystem Manager,…

With the approval of a spot Bitcoin exchange-traded funds (ETF) last month, and the likes of BlackRock among the 11 issuers, there’s no question that…

Our team at Take3 specialise in marketing and strategising for Web3 companies, and Web2 companies looking to transition into Web3. One question we receive often…

Not your keys? Not your coins. You’ve probably heard that phrase a few times by now, it’s a common phrase in the world of all…

As we stand on the precipice of a new year and new chapter, the Web3 industry is gearing up for unprecedented growth and innovation.

Everyone who was around for the last crypto bull run, and even some of those who weren’t, will remember the monumental rise in Non-Fungible…

Digital assets have evolved from Bitcoin, a single blockchain designed to create a fairer financial system, to an ecosystem of interconnected networks with…

We believe the next bull market will be one of innovation. In this blog, we explore some of the main themes that will likely…

We see so many exciting businesses in the realm of blockchain and Web3. Even in a bear market, many businesses are diligently building for…

Welcome to “Faces of Web3: Spotlight Interview” a blog segment that delves deep into the fascinating world of Web3 and blockchain technology.  In…

As the cryptocurrency market continues to evolve, successful Web3 companies require more than just an innovative idea. Crafting a solid strategy is crucial for…

If you’ve got a business, you probably have a domain name – a unique identifier that allows users to access your website, learn more…

The Web3 revolution is here, bringing a wave of innovation and decentralised technologies. Here are our top five Web3 apps and protocols that are transforming…

Blockchain technology is opening up a whole new world of possibilities for every industry. If you’re new to the tech, here are 5 ways it…

One thing that has certainly been the subject of hot debate right through this crypto winter is the viability of NFTs. We’ve seen big-name brands…

We’re still coming down from the Blockchain Week that was – five days showcasing incredible tech innovation, industry trends and expert insights abound. We…

Ethereum token standards are smart contracts that define the protocols and conditions for the creation, issue and deployment of tokens on the Ethereum blockchain. Here’s…

Embarking on a journey into the decentralised world of blockchain technology? One of your first, and perhaps most critical, decisions will be choosing a blockchain…

How we work, interact, consume entertainment, conduct transactions and live  is evolving to a more transparent, decentralised modus operandi. To stay ahead of the curve,…

Characterised by the decentralisation of the internet and data ownership, Web3 is truly in a realm of its own. With such significant changes underpinning how…

The appetite for AI in marketing is growing. Here we explore the key benefits of AI on Web3 marketing strategies, and the potential for enhanced…

If you’re new to the world of blockchain and cryptocurrencies, the sheer amount of information available can be overwhelming. One essential tool for navigating this…

We may still be considered to be living in the early days of Web3, but we’re already starting to see some key players demonstrating its…

Feeling ready to transition your Web2 business into a Web3 world? Here are some important things to consider for a successful transition. So, you’re…

Social media changed how we communicate and connect with each other. Here’s how social networks are evolving in a Web3 world.  Social media has…

New to Brave Ads? Here’s a guide to help you understand the platform and optimise your campaigns for success. Web3 is changing how we…