How GEO & PR Work Together to Build Trust in Web3 – Part 2

How GEO & PR Work Together to Build Trust in Web3 – Part 2
October 8, 2025

Alongside the meteoric rise in cryptocurrency and distributed ledger technology, Web3 has also faced a number of negative associations and bad press, which have tarnished the industry’s reputation. Scandals such as Three Arrows Capital and Terra USD still leave a bad taste in many mouths.

Therefore, if you are a crypto start-up, especially in the regulatory heavy world of DeFi, managing your reputation is absolutely key for future success.

However, reputation is more than just avoiding any scandal or bad press. By ensuring your business and marketing content is viewed as authoritative, relevant and trustworthy, you have a much greater chance of being cited by leading AI platforms such as ChatGPT, Gemini and Perplexity.

Commonly known as GEO, such citations have a much longer shelf life and carry more weight than traditional SEO content marketing techniques. 

This move from Web3 SEO to Web3 GEO is not only changing the Web3 marketing landscape but also breathing new life into marketing strategies that no longer seem to be working. 

In the second part of this blog series, we take a close look at the actionable steps your business can take to ensure your content marketing strategy not only remains relevant but is championed as a leading light across Web3.If you need a recap, you can read part one here.

Actionable Steps for Web3 Founders

So what steps should you take to ensure that your marketing material and content remains at the forefront of the Web3 market? Plus, how can you ensure your PR message resonates stronger and lasts longer? Let’s take a look.

Strategy Audit

The first step is to conduct a full audit of your current content and marketing strategy that seeks to identify areas of weakness and where improvement is needed. Take3 can help with this.

Foundational GEO Assets

Next, review your foundational GEO assets. You should make a concerted effort to create and publish more comprehensive and well-structured documentation and whitepapers.

Ensure Your Content is AI Friendly

You should also make sure your content is well-formatted for AI. Always use clear headings and subheadings, provide concise answers to questions and use lists, tables and bullet points whenever possible.

Ensure that your content’s focus is on authority and credibility by always citing your sources, ensure your brand, key personnel, and products are mentioned consistently across your website, social media, and third-party publications and don’t forget to use Google’s E-A-A-T (Expertise, Experience, Authority, and Trust) framework, which is still considered the search industry standard.

Remember, AI models are built to have conversations so your content should feel like a trusted expert rather than a marketing pitch. Optimising your content for long-tail questions is more effective than using short and broad keywords. 

Also, always make sure you cover the topics fully rather than provide scant or vague advice. Furthermore, AI responds well to clear and direct conversational language, not jargon or industry talk!

We have also found it helps if all of your team members have public and verifiable profiles (e.g. LinkedIn, GitHub). This is an easy and fun fix that helps lend weight to the authority or your website and project.Finally, make an extra effort to get your project either listed, or if not, mentioned by the leading data aggregators in the space (CoinMarketCap, DeFiLlama, CoinMarketCal etc.). These sites often feature comprehensive community pages which can raise your profile considerably should you get a mention.

PR and Content Strategy

When we look at things from a PR and content strategy perspective, some of the most effective actions you can take is to build relationships with journalists and other marketing teams from leading Web3 platforms and publications.

In the world of reputation and appearance, productive relationships are worth their weight in gold.

It is also crucial to establish and maintain a ‘content function’ that consistently produces high-quality, verifiable content, making it easily accessible as a reliable source to both journalists and AI systems.

Finally, both social media and company blogs remain crucial pipelines for the distribution of key milestones, product updates and news that is of interest to the public. Make sure both are concise, up to date and relevant to the ongoing work of your project.

GEO – The Next Era of Online Discovery

As you can see, marketing in Web3 is rapidly changing. With the growing use of AI, tried and tested SEO methods just don’t cut it any more. 

Adopting a GEO content marketing strategy not only raises your project’s profile but also builds the trust and verifiable authority you need to stand out in an often crowded and sceptical market. 

This isn’t just about short-term visibility. It’s about building a resilient foundation to future-proof your business for the next era of online discovery.Need help navigating the web3 space and refining your Web3 marketing strategy? Take3 provides customised marketing solutions to elevate your Web3 business. Contact us today! ✌️