web3

Faces of Web3: Paulina Tylus Building a Career in Web3
Faces of Web3 Take3 June 12, 2026

Faces of Web3: Paulina Tylus Building a Career in Web3

Key takeaways Paulina built her first Web3 client base at a single conference in Poland in 2023, with no prior crypto industry experience. SheFi’s eight-week…

How to Plan a Successful Token Launch
Growth & Community Take3 June 10, 2026

How to Plan a Successful Token Launch

At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience, there…

Faces of Web3: Dayana Aleksandrova, WalletConnect
Faces of Web3 Take3 March 24, 2026

Faces of Web3: Dayana Aleksandrova, WalletConnect

Nobody handed Dayana Aleksandrova a seat at the table in Web3. When she started out in Web3, she found an industry drowning in technical brilliance…

Faces of Web3: Serena Dhanani Institutional Digital Assets
Faces of Web3 Take3 March 13, 2026

Faces of Web3: Serena Dhanani Institutional Digital Assets

Meet Serena Dhanani, a key figure in institutional digital assets. Learn about her journey in Web3 and her expert insights on the future of blockchain.

The Invisible Infrastructure of Web3 Quietly Built by Women
Growth & Community Take3 March 8, 2026

The Invisible Infrastructure of Web3 Quietly Built by Women

The women doing the most important work in Web3 are often not the ones on the main stage. They are running the side events, building the Telegram groups, writing the newsletters, sitting down with the nervous newcomer and explaining how the wallet works. That work does not make the slide deck. All of it is building the industry.

Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI
Web3 Explainers Take3 February 25, 2026

Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI

In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but with…

How to Explain Your Protocol to a Web2 CMO
Growth & Community Take3 February 5, 2026

How to Explain Your Protocol to a Web2 CMO

Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks for…

Web3 in 2025: Key Infrastructure and Adoption Trends
Web3 Industry Insights Take3 December 18, 2025

Web3 in 2025: Key Infrastructure and Adoption Trends

The year 2025 represented a significant inflection point for the Web3 ecosystem, shifting the focus from speculative hype cycles linked to the Bitcoin halving, to…

How GEO & PR Work Together to Build Trust in Web3 – Part 2
SEO & GEO Take3 October 8, 2025

How GEO & PR Work Together to Build Trust in Web3 – Part 2

Alongside the meteoric rise in cryptocurrency and distributed ledger technology, Web3 has also faced a number of negative associations and bad press, which have tarnished…

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