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Crypto KOL Disclosure: How Web3 Brands Keep Paid Partnerships Compliant in 2026
Author of this article is Lachlan Andrews, Web3 Strategist at Take3 With the rise of KOLs and influencers in recent years, many Web3 businesses…
Web3 Community Building in 2026
This article was written by Louise Macfarlane, Web3 Strategist at Take3.The Web3 community playbook from a few years ago is mostly dead and buried.
Faces of Web3: Sjuul Follings on Crypto Content, AI, and Building AltCryptoGems
Key Takeaways Sjuul Follings first encountered crypto in 2016 through Counter Strike skin arbitrage, making them one of the industry’s genuine OGs who have survived…
Faces of Web3: Paulina Tylus Building a Career in Web3
Key takeaways Paulina built her first Web3 client base at a single conference in Poland in 2023, with no prior crypto industry experience. SheFi’s…
How to Plan a Successful Token Launch
At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…
Faces of Web3: Danielle Marie, All Things Blockchain & EvolvH3r
Key takeaways Danielle Marie is a serial founder of All Things Blockchain and…
Faces of Web3: Dayana Aleksandrova, WalletConnect
Nobody handed Dayana Aleksandrova a seat at the table in Web3. When she started out in Web3, she found an industry drowning in technical…
Faces of Web3: Serena Dhanani Institutional Digital Assets
Meet Serena Dhanani, a key figure in institutional digital assets. Learn about her journey in Web3 and her expert insights on the future of blockchain.
The Invisible Infrastructure of Web3 Quietly Built by Women
The women doing the most important work in Web3 are often not the ones on the main stage. They are running the side events, building the Telegram groups, writing the newsletters, sitting down with the nervous newcomer and explaining how the wallet works. That work does not make the slide deck. All of it is building the industry.
Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI
In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but…
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