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What to Look for in a Web3 Marketing Agency in Dubai
Author of this article is Louise Macfarlane, Web3 Strategist at Take3 While some regions of the…
How to use AI in Web3 Marketing without losing trust
This article was written by Louise Macfarlane, Web3 Strategist at Take3. Most Web3 teams already sit…
Crypto KOL Disclosure: How Web3 Brands Keep Paid Partnerships Compliant in 2026
Author of this article is Lachlan Andrews, Web3 Strategist at Take3 With the rise of KOLs and influencers in recent years, many Web3 businesses…
Web3 Community Building in 2026
This article was written by Louise Macfarlane, Web3 Strategist at Take3.The Web3 community playbook from a few years ago is mostly dead and buried.
Your Token 2049 Planning Guide
Key Takeaways Start your Token2049 planning 4-6 weeks out. Personalised outreach and side event applications both need a long lead time. The best deals and…
AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.
The intersection of content management and AI now sits at the center of a fast-moving set of ethical and legal questions, and content creators,…
What Marketers Can Learn from Bitcoin’s Trust-Led Growth
Key Takeaways Bitcoin achieved Fortune 500-level brand recognition without a CMO, advertising budget, or commercials. The orange logo remains recognisable even among crypto sceptics and…
How to Plan a Successful Token Launch
At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…
How to Explain Your Protocol to a Web2 CMO
Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks…
Will LLMs Recommend Your Site?
How to Become an Authority Source for AI Content Grounding Generative Engine Optimisation (GEO) is the practice of structuring content so that large language models…
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