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Your Token 2049 Planning Guide
Key Takeaways Start your Token2049 planning 4-6 weeks out. Personalised outreach and side event applications both need a long lead time. The best deals and…
AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.
The intersection of content management and AI now sits at the center of a fast-moving set of ethical and legal questions, and content creators,…
What Marketers Can Learn from Bitcoin’s Trust-Led Growth
Key Takeaways Bitcoin achieved Fortune 500-level brand recognition without a CMO, advertising budget, or commercials. The orange logo remains recognisable even among crypto sceptics and…
How to Plan a Successful Token Launch
At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…
How to Explain Your Protocol to a Web2 CMO
Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks…
Will LLMs Recommend Your Site?
How to Become an Authority Source for AI Content Grounding Generative Engine Optimisation (GEO) is the practice of structuring content so that large language models…
Zebu Live 2025 Recap
A Zebu Live 2025 and CrypoMondays London Event Recapped by Renee Francis. Zebu Live 2025. It was one of those events that really gets…
Take3 Opens Dubai Office to Fuel Web3 Growth Globally
Leading Web3 Marketing Agency Enters Dubai World Trade Centre Expanding Global Presence Take3, the global Web3 marketing agency founded by Australian entrepreneur Renee Francis,…
Web3 Strategy: How to Safely Grant Access to a Web3 Agency
You’ve put together your Web3 strategy, defined your goals, target audience, and key communication channels, and decided to run ads on…
How to combat FUD in Web3: A complete guide from one of the industry’s leading marketing agencies
Discover proven tactics to monitor, address, and neutralise FUD in Web3 for consistent trust and credibility. The Web3 space offers huge potential, but it also…
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