In 2020, Lauren entered the cryptocurrency space, fascinated by its potential. With a background in public relations, she took on a dual role in public relations and marketing at Koinly, a crypto tax software company. Lauren played a pivotal role in launching Koinly in the Australian market. As her passion deepened, this contributed to the growth of Australia's largest crypto convention, Aus Crypto Con, whilst also helping out at community meetups in this space. Having originally studied in psychology, Lauren excels in understanding human behaviour and critical thinking, a driving force behind her effective marketing strategies. Coupled with her Web3 background, she is a creative and data-driven Web3 Strategist.