Faces of Web3: Dayana Aleksandrova, WalletConnect

Faces of Web3: Dayana Aleksandrova, WalletConnect
March 24, 2026

Nobody handed Dayana Aleksandrova a seat at the table in Web3.

When she started out in Web3, she found an industry drowning in technical brilliance and starved of human communication, so she pitched herself into the middle of it at ETH Bucharest, and built something nobody could take away from her.

Her background wasn’t in the tech side, finance, or engineering, but after spending years in the people and communications parts of businesses, she had developed the skills of public speaking, copywriting, and managing clients.

When Web3 caught her attention, she didn’t wait for an invitation; instead, she dived in and pitched herself as an event moderator at ETH Bucharest, showed up, and delivered. That was four years ago, and she has gone from strength to strength ever since, MC events, working for some of the biggest names in the industry and organising events. After her initial debut, what followed wasn’t a straight line to success, but a steady road of dedication and creating opportunities for herself.

In April 2024, she experienced a very public layoff from Cointelegraph, the kind of moment that might make someone quietly retreat. Instead of shrinking and going back to the traditional work of working, she reached out to her X community, where she had nurtured relationships and grown her profile for being a real and inspiring person, who provided value to others over the years, and within 24 hours, the community gave back as she received 12 interview requests.

Dayana is a great example of someone who backed herself in the world of Web3 and the opportunities followed.

She joined WalletConnect as Community Lead in 2024, and today she’s the company’s Social and New Media Lead, as well as a host, an MC, and one of the more compelling communicators working in the Web3 space.

On March 31st, she’ll be hosting WalletCON in Cannes, a free event bringing together voices from crypto, traditional finance, and payments.

We sat down with her to talk about how she got here, what keeps her going, and what she thinks Web3 still gets wrong.

How did you get started in Web3?

I’ve been in the space for about four years and I first got drawn in through events.

NFC Lisbon was an early one that stuck with me, as this convergence of technology and art, I hadn’t seen anywhere else. I had skills in public speaking, copywriting, and client management from running a coaching business, and I thought: I can pitch myself as an event moderator. So I did, starting with ETH Bucharest. That led to my first crypto PR role, and things moved from there.

The real pivot came when I was laid off from Cointelegraph in April 2025, and I posted about it on X and within 24 hours, had 12 interviews lined up. That’s when I joined WalletConnect, as Community Lead, then Content Manager, and now Social and New Media Lead.

What motivated you to move into Web3?

It was really about merging what I was already good at with something that felt genuinely new and exciting. I loved that technology and art were converging in Web3 in ways that weren’t happening elsewhere. The communications skills I’d built, writing, speaking, and managing relationships, all turned out to be exactly what the space needed, and it felt like a natural fit for me.

What are the biggest societal opportunities Web3 brings?

For me, it’s autonomy and a massive increase in what people can do with their time.

When you combine blockchain, AI, and robotics, you start to see the next level of how humans can live.

AI agents and robots can handle the mundane social media planning, content calendars, and presentations, freeing people up to actually do things they enjoy.

That’s not a small thing, but a shift in what life can look like.

What are the biggest challenges the Web3 community faces?

Right now, it’s morale. The bear market has hit hard, and institutional adoption has disrupted the traditional four-year cycle that people used to plan around.

My honest take: if you’re in this space for the technology, you’ll stay. If you’re in it for fast returns and trading, it’s a tough time. The people who are still here building are the ones who matter for where this goes next.

What are some career highlights in your Web3 journey?

Travel has been a genuine highlight. This industry takes you to places you’d never otherwise go. An evening event at The Gardens by the Bay in Singapore is one that stays with me.

But a highlight as a professional that I’m most proud of is a simple piece of content, which connected people with how Web3 can work for them.

I shot a video in Lisbon showing how WalletConnect Pay works at a specialty coffee shop. A real use case, a real place, explained in a way that actually made sense. It got 6.9K likes and hundreds of thousands of impressions on X, which felt significant, not just the numbers, but what it meant: that you can explain complex infrastructure in a way people connect with, and it works.

What’s coming up for you and WalletConnect in 2026?

The big focus is on WalletConnect Pay, helping PSP providers and merchants accept crypto payments. That’s pulling us toward a different conference circuit: Money 2020, Paris Blockchain Week, events where traditional finance and payments people are in the room rather than the large crypto community gatherings.

Our hallmark event this year is WalletCON on March 31st in Cannes, alongside EthCC.

I’m excited to be hosting and we’ll be bringing together leaders from crypto, traditional finance, and payments all in one room.

What inspires you to stay motivated professionally?

The pace of personal growth in Web3 is unlike anything I’ve experienced elsewhere.

This sector is genuinely five to ten years ahead of the broader economy, which means new opportunities keep appearing faster than you can plan for them.

I find this extremely energising rather than exhausting.

When you’re not working, where would we find you?

Getting a massage, ideally. When I was living in Bali, I was doing two or three a week. I justified it as stimulating the local economy and good for my spine, both of which are true. Otherwise, I’m running, walking, or getting brunch with friends.

What are some of the benefits for women getting involved in Web3?

For ambitious women, being in blockchain and tech right now is a path to being ahead of the curve. The industry is five to ten years ahead of where the broader economy is going. That means the opportunities you build here,  the skills, the network, the track record will matter enormously in contexts that don’t even exist yet. There’s also just the feeling of being part of something that’s genuinely moving, and that’s hard to replicate.

Speaking with Dayana confirmed what many of us already know, those who are in the Web3 industry, you can create opportunities that simply would not be an option in more traditional sectors. For people who have a natural curiosity and really believe in the tech, the community will recognise and reward this.

If you would like to keep up with Dayana’s content, you can find her at dee_centralized on X or at Dayana Aleksandrova on LinkedIn.

Throughout March 2026, Take3 is highlighting the journeys of women in the Web3 space as part of our Faces of Web3 series.

If this story resonated with you, or you would like to be part of the story, please get in touch with us at Take3.io.