Web3 Marketing Strategy

Strategy, frameworks and campaign guidance for marketing your Web3 project effectively.
What to Look for in a Web3 Marketing Agency in Dubai
Growth & Community Take3 October 29, 2026

What to Look for in a Web3 Marketing Agency in Dubai

Author of this article is Louise Macfarlane, Web3 Strategist at Take3 While some regions of the…

How to use AI in Web3 Marketing without losing trust
Growth & Community Take3 October 15, 2026

How to use AI in Web3 Marketing without losing trust

This article was written by Louise Macfarlane, Web3 Strategist at Take3. Most Web3 teams already sit…

Web3 Community Building in 2026
Growth & Community Take3 September 16, 2026

Web3 Community Building in 2026

This article was written by Louise Macfarlane, Web3 Strategist at Take3.The Web3 community playbook from a few years ago is mostly dead and buried.

AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.
SEO & GEO Take3 August 14, 2026

AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.

The intersection of content management and AI now sits at the center of a fast-moving set of ethical and legal questions, and content creators,…

What Marketers Can Learn from Bitcoin’s Trust-Led Growth
Growth & Community Take3 August 10, 2026

What Marketers Can Learn from Bitcoin’s Trust-Led Growth

Key Takeaways Bitcoin achieved Fortune 500-level brand recognition without a CMO, advertising budget, or commercials. The orange logo remains recognisable even among crypto sceptics and…

Light bulb surrounded by multiple bulbs, symbolizing innovation and ideas in Web3 technology.
SEO & GEO Take3 July 14, 2026

A Step by Step Guide on How to Optimise your Content for Inclusion in LLM Public Datasets

In the modern world of web content marketing, one thing is becoming clear. We no longer write just for humans. Today’s most powerful audience…

Rocket graphic illustrating token launch strategy and Web3 marketing insights.
Growth & Community Take3 June 10, 2026

How to Plan a Successful Token Launch

At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…

Robot hand holding a silver platter with a card labeled "Your Product," symbolizing product promotion in the context of Web3 and AI-driven marketing strategies.
SEO & GEO Take3 May 31, 2026

A GEO Content Guide on How to Get LLMs to Recommend Your Site

Generative Engine Optimisation (GEO) is the practice of structuring your content so that large language models (LLMS) select it as a trusted source when…

Abstract colorful design with pink and blue shapes, featuring text "DEEP DIVE Marketing Real World Assets: Why Liquidity and Verification Are the New ROI" and Take3 logo, representing Web3 educational content.
Web3 Explainers Take3 February 25, 2026

Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI

In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but…

Frustrated man in a suit with hand on face, sitting at a laptop, overlaid with bold text: "THE CMO DOESN'T CARE ABOUT YOUR PROTOCOL," emphasizing marketing challenges in Web3 communication.
Growth & Community Take3 February 5, 2026

How to Explain Your Protocol to a Web2 CMO

Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks…

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Your project has potential, but trust signals are thin. Before you scale marketing, you need to build the foundation. That's exactly what we help with.

You've got some trust building blocks in place, but there are gaps that could hold you back. The good news: this is fixable and we know where to focus.

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