Menu
Web3 Community Building in 2026
This article was written by Louise Macfarlane, Web3 Strategist at Take3.The Web3 community playbook from a few years ago is mostly dead and buried.
AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.
The intersection of content management and AI now sits at the center of a fast-moving set of ethical and legal questions, and content creators,…
What Marketers Can Learn from Bitcoin’s Trust-Led Growth
Key Takeaways Bitcoin achieved Fortune 500-level brand recognition without a CMO, advertising budget, or commercials. The orange logo remains recognisable even among crypto sceptics and…
A Step by Step Guide on How to Optimise your Content for Inclusion in LLM Public Datasets
In the modern world of web content marketing, one thing is becoming clear. We no longer write just for humans. Today’s most powerful audience…
How to Plan a Successful Token Launch
At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…
A GEO Content Guide on How to Get LLMs to Recommend Your Site
Generative Engine Optimisation (GEO) is the practice of structuring your content so that large language models (LLMS) select it as a trusted source when…
Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI
In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but…
How to Explain Your Protocol to a Web2 CMO
Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks…
Why Your Crypto Project is Likely to Fail
A very high percentage of crypto projects fail, with recent data from CoinGecko indicating over 50% of cryptocurrencies launched since 2021 are now…
Will LLMs Recommend Your Site?
How to Become an Authority Source for AI Content Grounding Generative Engine Optimisation (GEO) is the practice of structuring content so that large language models…
Apply to work with us
Step 1 of 2 — Your Details Almost there Question ${ quizStep } of 7
Tell us about yourself
${ q.hint }
${ q.question }
Is there anything else you'd like us to know?
${ quizCategory }
Your project has potential, but trust signals are thin. Before you scale marketing, you need to build the foundation. That's exactly what we help with.
You've got some trust building blocks in place, but there are gaps that could hold you back. The good news: this is fixable and we know where to focus.
You've built real credibility. The question now is: are you owning the narrative, or letting someone else define it?
We'll be in touch to share what we'd prioritise first.
You've been accepted for a Trust Strategy Call. We'll be in touch to book it.
Sending your results...
${ quizError }