Web3 Marketing Strategy

Strategy, frameworks and campaign guidance for marketing your Web3 project effectively.
AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.
SEO & GEO Take3 August 14, 2026

AI Content Compliance in 2026: Copyright, Labeling, and the EU AI Act.

The intersection of content management and AI now sits at the center of a fast-moving set of ethical and legal questions, and content creators,…

What Marketers Can Learn from Bitcoin’s Trust-Led Growth
Growth & Community Take3 August 10, 2026

What Marketers Can Learn from Bitcoin’s Trust-Led Growth

Key Takeaways Bitcoin achieved Fortune 500-level brand recognition without a CMO, advertising budget, or commercials. The orange logo remains recognisable even among crypto sceptics and…

A Step by Step Guide on How to Optimise your Content for Inclusion in LLM Public Datasets
SEO & GEO Take3 July 14, 2026

A Step by Step Guide on How to Optimise your Content for Inclusion in LLM Public Datasets

In the modern world of web content marketing, one thing is becoming clear. We no longer write just for humans. Today’s most powerful audience…

How to Plan a Successful Token Launch
Growth & Community Take3 June 10, 2026

How to Plan a Successful Token Launch

At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…

A GEO Content Guide on How to Get LLMs to Recommend Your Site
SEO & GEO Take3 May 31, 2026

A GEO Content Guide on How to Get LLMs to Recommend Your Site

Generative Engine Optimisation (GEO) is the practice of structuring your content so that large language models (LLMS) select it as a trusted source when…

Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI
Web3 Explainers Take3 February 25, 2026

Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI

In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but…

How to Explain Your Protocol to a Web2 CMO
Growth & Community Take3 February 5, 2026

How to Explain Your Protocol to a Web2 CMO

Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks…

Why Your Crypto Project is Likely to Fail
Web3 Industry Insights Renee January 13, 2026

Why Your Crypto Project is Likely to Fail

A very high percentage of crypto projects fail, with recent data from CoinGecko indicating over 50% of cryptocurrencies launched since 2021 are now…

Will LLMs Recommend Your Site?
SEO & GEO Take3 November 20, 2025

Will LLMs Recommend Your Site?

How to Become an Authority Source for AI Content Grounding Generative Engine Optimisation (GEO) is the practice of structuring content so that large language models…

How GEO & PR Work Together to Build Trust in Web3 – Part 2
SEO & GEO Take3 October 8, 2025

How GEO & PR Work Together to Build Trust in Web3 – Part 2

Alongside the meteoric rise in cryptocurrency and distributed ledger technology, Web3 has also faced a number of negative associations and bad press, which have tarnished…

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Your project has potential, but trust signals are thin. Before you scale marketing, you need to build the foundation. That's exactly what we help with.

You've got some trust building blocks in place, but there are gaps that could hold you back. The good news: this is fixable and we know where to focus.

You've built real credibility. The question now is: are you owning the narrative, or letting someone else define it?

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