Web3 Marketing Strategy

Strategy, frameworks and campaign guidance for marketing your Web3 project effectively.
How to Plan a Successful Token Launch
Growth & Community Take3 June 10, 2026

How to Plan a Successful Token Launch

At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience, there…

Robot hand holding a silver platter with a card labeled "Your Product," symbolizing product promotion in the context of Web3 and AI-driven marketing strategies.
SEO & GEO Take3 May 31, 2026

A GEO Content Guide on How to Get LLMs to Recommend Your Site

Generative Engine Optimisation (GEO) is the practice of structuring your content so that large language models (LLMS) select it as a trusted source when generating…

Abstract colorful design with pink and blue shapes, featuring text "DEEP DIVE Marketing Real World Assets: Why Liquidity and Verification Are the New ROI" and Take3 logo, representing Web3 educational content.
Web3 Explainers Take3 February 25, 2026

Deep Dive: Marketing Real World Assets. Liquidity & Verification Are the New ROI

In the institutional Web3 era, trust isn’t a feeling, a fundamental function. For years, the crypto industry asked investors to “trust the code,” but with…

Frustrated man in a suit with hand on face, sitting at a laptop, overlaid with bold text: "THE CMO DOESN'T CARE ABOUT YOUR PROTOCOL," emphasizing marketing challenges in Web3 communication.
Growth & Community Take3 February 5, 2026

How to Explain Your Protocol to a Web2 CMO

Explaining a cutting-edge Web3 protocol to a seasoned Web2 Chief Marketing Officer (CMO) is often where promising projects hit a wall. The CMO asks for…

Text graphic titled "Why Your Crypto Project is Likely to Fail" featuring a pointing hand emoji and a red cross, emphasizing challenges in crypto projects, relevant to Web3 insights.
Web3 Industry Insights Renee January 13, 2026

Why Your Crypto Project is Likely to Fail

A very high percentage of crypto projects fail, with recent data from CoinGecko indicating over 50% of cryptocurrencies launched since 2021 are now inactive,…

Laptop displaying Take3's Web3 marketing services, featuring "Launch, Scale & Ignite Your Brand" text, with authority, SEO, and GEO accolades.
SEO & GEO Take3 November 20, 2025

Will LLMs Recommend Your Site?

How to Become an Authority Source for AI Content Grounding Generative Engine Optimisation (GEO) is the practice of structuring content so that large language models…

Magnifying glass and smartphone icons on gradient background, representing search and technology themes in Web3 context.
SEO & GEO Take3 October 8, 2025

How GEO & PR Work Together to Build Trust in Web3 – Part 2

Alongside the meteoric rise in cryptocurrency and distributed ledger technology, Web3 has also faced a number of negative associations and bad press, which have tarnished…

Microphone and car engine illustrations on vibrant circular backgrounds, symbolizing the intersection of technology and communication in Web3.
SEO & GEO Take3 September 24, 2025

How GEO & PR Work Together to Build Trust in Web3 Part 1

Let’s face it. Crypto has had something of an image problem in the past. Scandals like FTX and Celsius mean that the promise of new…

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Your project has potential, but trust signals are thin. Before you scale marketing, you need to build the foundation. That's exactly what we help with.

You've got some trust building blocks in place, but there are gaps that could hold you back. The good news: this is fixable and we know where to focus.

You've built real credibility. The question now is: are you owning the narrative, or letting someone else define it?

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