Web3 Industry Insights

Trend analysis, event recaps and perspectives on where the Web3 space is heading.
Rocket graphic illustrating token launch strategy and Web3 marketing insights.
Growth & Community Take3 June 10, 2026

How to Plan a Successful Token Launch

At Take3, throughout the years we have worked with protocols launching Web3 tokens across DeFi, infrastructure, and consumer Web3. From this real life experience,…

Serena Dhanani, featured in a contemporary setting, highlighting her role in institutional digital assets and Web3 marketing strategies.
Faces of Web3 Take3 March 13, 2026

Faces of Web3: Serena Dhanani Institutional Digital Assets

Meet Serena Dhanani, a key figure in institutional digital assets. Learn about her journey in Web3 and her expert insights on the future of blockchain.

Women leaders in Web3 with the text "The Invisible Infrastructure of Web3 Quietly Built by Women" on a purple background, highlighting female contributions to the digital asset landscape.
Growth & Community Take3 March 8, 2026

The Invisible Infrastructure of Web3 Quietly Built by Women

The women doing the most important work in Web3 are often not the ones on the main stage. They are running the side events, building the Telegram groups, writing the newsletters, sitting down with the nervous newcomer and explaining how the wallet works. That work does not make the slide deck. All of it is building the industry.

Graphic illustrating digital marketing concepts, featuring a megaphone, target symbol, ad button, shopping cart, and upward trend graph, set against a blue technology background, relevant to Web3 advertising strategies.
SEO & GEO Renee January 19, 2026

Everything we know about ChatGPT Ads + Get First Access

The golden era of entirely ad-free ride is coming to an end. ChatGPT will soon start including ads for free users; a move that’s…

Text graphic titled "Why Your Crypto Project is Likely to Fail" featuring a pointing hand emoji and a red cross, emphasizing challenges in crypto projects, relevant to Web3 insights.
Web3 Industry Insights Renee January 13, 2026

Why Your Crypto Project is Likely to Fail

A very high percentage of crypto projects fail, with recent data from CoinGecko indicating over 50% of cryptocurrencies launched since 2021 are now…

2025 in glowing pink digital design, featuring circuit patterns and blockchain elements, representing Web3 trends and technology advancements.
Web3 Industry Insights Take3 December 18, 2025

Web3 in 2025: Key Infrastructure and Adoption Trends

The year 2025 represented a significant inflection point for the Web3 ecosystem, shifting the focus from speculative hype cycles linked to the Bitcoin halving, to…

Zebu Live 2025 recap logo featuring bold text on a black background, emphasizing insights and highlights from the event.
Growth & Community Take3 November 6, 2025

Zebu Live 2025 Recap

A Zebu Live 2025 and CrypoMondays London Event Recapped by Renee Francis. Zebu Live 2025. It was one of those events that really gets…

Sheikh Rashid Tower Workhub reception area with greenery, UAE flag, and modern design, reflecting Take3's commitment to Web3 growth in Dubai.
Web3 Industry Insights Take3 July 19, 2025

Take3 Opens Dubai Office to Fuel Web3 Growth Globally

Leading Web3 Marketing Agency Enters Dubai World Trade Centre Expanding Global Presence Take3, the global Web3 marketing agency founded by Australian entrepreneur Renee Francis,…

How to combat FUD in Web3: A complete guide from one of the industry’s leading marketing agencies
Web3 Industry Insights Take3 April 7, 2025

How to combat FUD in Web3: A complete guide from one of the industry’s leading marketing agencies

Discover proven tactics to monitor, address, and neutralise FUD in Web3 for consistent trust and credibility. The Web3 space offers huge potential, but it also…

The Future of Digital Identity in Web3: Opportunities and Challenges
Web3 Explainers Take3 March 24, 2025

The Future of Digital Identity in Web3: Opportunities and Challenges

The digital identity landscape is undergoing a seismic shift as Web3 technologies redefine how we manage and verify personal data. At the heart of this…

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