How to Get Your Products Featured in ChatGPT (and Why It Matters)
June 26, 2025
Search trends are changing. Where the customer once used a combination of keywords and search engines like Google, today they are turning to fully automated AI assistants to discover, compare, and even shop for products, all with human-like conversations and interactions.
Imagine the scenario. You type (or speak) the following prompt into your favourite AI –
“I’m looking for the best wireless earbuds suitable for running, for under $300.”
Rather than Google displaying a selection of promoted listings and clickbait ads, your favourite AI assistant curates a handful of carefully selected product suggestions tailored to your preferences and indeed relevant to your conversational history. This is the future of AI-led search, and the best thing about it is that it’s already here.
Conversational Commerce: The New Battlefront for Brand Visibility
So, what is the fundamental difference from traditional Web searches? How does it actually work? What is the impact on brand visibility?
The trend away from traditional search engines is already underway, and in this new paradigm, brand visibility isn’t just about SEO or PPC (pay-per-click). In the new era of everyday AI assistants, real value lies in being a part of the AI knowledge graph and becoming a trusted data source. It’s becoming increasingly apparent that the brands that figure this out will have a powerful advantage over their competitors.
Next-Gen Shopping: AI Assistants Meet Brand Strategy
While we may be a couple of years away from ubiquitous use in everyday life, many of the leading AI assistants have already integrated some nifty shopping integrations.
For example, ChatGPT’s web browsing capability, largely powered by Microsoft Bing, has significantly enhanced its capacity as a virtual shopping assistant. Going further than simply displaying raw search results, it leverages Bing’s extensive web index to gather publicly available information. ChatGPT then applies its own advanced AI algorithms to process, understand, and present product recommendations in a conversational and user-friendly manner.
Furthermore, the introduction of plug-ins into native tools found within most AI platforms is a giant leap forward in delivering intuitive and seamless conversational commerce experiences. In technical terms, plug-in adoption represents a leap forward from modular add-on functionality to an integrated and more inherent capability.
This technological move represents a significant maturation of AI capabilities in conversational commerce, leading to the provision of more elegant, refined, and powerful systems more suited to the human experience.
Finally, in the not too distant future, the technology is slowly emerging that enables brands themselves to create their own custom GPTs. This powerful tool is facilitating direct-to-consumer engagement, customer service, and personalised selling. As you can imagine, this trend has massive appeal for any brand eager to exploit the advantages of AI technology.
Imagine a fully conversant and trained AI assistant that has a consistent brand voice and product knowledge. One with deep product specialisation and a proactive, yet personalised approach to selling.
However, the advantages don’t end there. Personalised brand AI assistants are revolutionising customer support functions through reduced operational costs and consistent 24/7 and immediate service.
Furthermore, branded AI assistants have the ability to enhance product discovery and conversion rates by promoting embedded links to specific product pages. Along with add-to-cart buttons and providing shoppers with the option to complete a purchase directly within a conversational interface, it is clear AI assistant technology is moving at a rapid pace.
Custom branded GPTs have the ability to significantly increase brand loyalty by providing a unique ‘always on’ personalised customer experience. The use of intelligent assistants in improving customer service has been studied and has been proven to build lasting relationships through continuous engagement.
This growing commercial trend not only reminds customers of relevant offers but it is also providing valuable education on complementary products, widening the commercial scope far beyond a single transaction.
Adapt or Be Invisible: The AI Shift in Digital Commerce
As you can see, we are on the cusp of a completely new paradigm in the commercial experience driven by increased levels of AI integration into our everyday lives. But why does this matter to marketers? How exactly does this change things?
It’s best to think of commercial AI assistants as a hybrid between a personal shopper and a traditional search engine. By bypassing the ‘ten blue links’ model completely, the latest AI assistants have the power to personalise product suggestions based on user profile and context.
In particular, it provides greater and easier levels of product discovery without having to click through endless pages or getting stuck in a dead-end browsing loop. It also significantly reduces the time, energy and friction spent in comparison shopping.
To put it simply, if you’re not preparing your brand or e-commerce strategy for this giant leap forward, you are going to miss one of the biggest evolutions in visibility since mobile search. For a full audit of your digital marketing or to explore how to future-proof your commercial strategy for AI, get in touch with us today.
