Organic visibility strategies are important, but if you have a time-sensitive campaign that needs to reach the masses quickly and efficiently, paid advertising will help you get there. Whether you’re looking at Google Ads, Meta ads, a LinkedIn lead-gen campaign, TikTok ads. X Ads, Brave Ads or another channel entirely, it’s important to go in with a detailed strategy to help you make the most of your budget, time, and target audiences’ attention.
The stats on paid ads speak for themselves.
- Pay-per-click (PPC) ads boost a business’s brand awareness on average by 80% (HubSpot)
- 76% of consumers have purchased a product they’ve seen in a social media ad. (Sprout Social)
- More than 80% of the internet audience worldwide is reached by Google display ad campaigns (Rank Tracker)
- The average click-through rate for a Brave Ads campaign is 9%, well above the industry average of just 2% (Brave)